The brand of Žemaitija national park product
In cooperation with the State Protected Territory Service under the Ministry of Environment of the Republic of Lithuania, administrations of state-owned parks, state-owned biosphere strict natural reserves, and non-governmental environmental organization Baltic Environmental Forum, the brand of Lithuanian protected area product has been introduced as one of measures for sustainable tourism promotion. The trademark is intended for local product manufacturers, craftsmen, tourism service providers and other local residents that by their activity contribute to sustainable tourism development on the protected areas of Lithuania.
This brand will assist the travellers in finding the projects and services of local communities that conform with key valuables of sustainable development, and help local people to popularize them:
Development of Protected Areas. The managers of protected areas and local businessmen are related to each other by symbiotic relationship – they can prosper together only. The protected areas attract travellers by their cultural and natural valuables, still in order to have them leaving with good travel impressions, a qualitative and authentic offer of products and services is important as well: accommodation, guide services, items of traditional crafts etc. The brand is awarded to those manufacturers and service providers who consider their activity inseparable from objectives of protected areas development.
Fostering the Cultural and Natural Heritage. It will be sought by this brand to draw attention of travellers to the products and services that encourage educational purposes regarding cultural and natural heritage, and continuation of traditional crafts or cultural valuables.
Eco-Friendly Activity. Those manufacturers or service providers are awarded the brand, the activity of which do not do damage to the living nature and who make efforts to reduce impact of their activity on the environment.
Welfare of Local Communities. The common brand will assist local people in making available to the public the products created and services provided by the local people so that the occupation of local communities and economic development would be enhanced.